“Cock of the Walk” struts like it owns the flats—and the big girls definitely notice. Inspired by the famous “Chicken on a Chain” look, Coastal Brew’s Cock of the Walk features a bold dark olive back paired with a semi-transparent natural silver belly, finished with a killer blend of red and gold flash that turns curious fish into full-blown committers. That dark olive back really shines around heavy grass—dark enough to show up at distance or in slightly off-colored water, but natural enough to convince stubborn fish to eat. Next time you’re trying to impress that special girl, let Cock of the Walk lead the way with confidence.
The Coastal Brew Deceiver has been engineered and refined for lifelike swimming action. With an extra-long tail and a flat, wide paddle, it’s built to drive predatory fish nuts.
Slow roll it, twitch it, burn it—this bait can handle whatever you throw at it. The unique paddle profile swims insanely well even on the slowest retrieve, which makes it a solid pick for pressured fish, cold conditions, and sight fishing. Speed it up and it only digs harder, throwing more thump, faster pace, and an unmatched wide swing. It’s a true do-it-all paddle for nearly any inshore scenario.
Made from durable, saltwater-grade plastic, the Deceiver can take abuse from some of the toothiest inshore species. It’s designed with a shallow back and belly hook slot for dependable weedless rigging (without the durability-killing deep slots that rip and tear), and it features the iconic CB logo engraving.
It comes in a 5.5-inch size—not too big, not too small—perfect for an array of situations.
And yes: Coastal Brew lures are scented with their signature coffee scent.
